Chivas TV cuts prices to attract users

Mexican OTT platform Chivas TV announced a new promotion for the match between Club Deportivo Guadalajara Vs Club América, known as Clásico Nacional, to be played on Saturday, February 18. The service reduced the price of the game to MX$ 50 (USD 2.5). Previously, the same match had a cost of MX$ 500 (USD 25).

The special price is for the PPV pre-sale, which will take place until Friday, February 17. In this way, the platform seeks to attract the fans, after experiencing several transmission failures during previous matches.

“We want everyone to test the platform,” said Chivas TV director Amaury Vergara. “The fans are very happy that there is a more affordable price and that is just what we want to achieve.”

“The improvements of the platform are more and more and that is why we have the confidence to launch promotions like,” added the executive in an interview with several sports media.