Category: Online Video Advertising

Facebook, Cisneros expand partnership in Latin America

Cisneros Interactive, a digital advertising division of Cisneros, announced that it has become the official reseller of Facebook in Central America, the Caribbean, and Uruguay, expanding their strategic alliance in Latin America. Under this new deal, Cisneros Interactive will start providing services to Facebook customers in Costa Rica, the Dominican Republic, Guatemala, Panama, Puerto Rico [...]

Twitter launches in-stream video ads in Brazil

Twitter announced the launch of the In-Stream video ad format in the Brazilian market. This type of advertising was originally launched in the United States and is expanding to other countries. This tool uses as main dissemination criteria the target audience of the campaign and the main topics of interest for each consumer. The video [...]

YouTube Go arrives in Latin America

Google announced the launch in 130 countries of YouTube Go, the app that allows users to download videos and watch them offline. The service was launched last year in India, initially in beta, and has now expanded globally. The app allows access to a preview of the videos. Then, users can choose to watch them [...]

BRB selects WildBrain to manage its kids’ content on YouTube

BRB Internacional, one of Spain’s leading producers, distributors and licensors of kids’ content, with more than 30 brands, has selected WildBrain as exclusive global manager of its YouTube catalogue. The deal took effect January 1, 2018, and seeks to increase BRBs audience on YouTube, where its channels accumulate more than 400 million views per year, [...]

NFL announce a partnership with Verizon for the US

The National Football League (NFL) announced a multi-year partnership with Verizon. Thus, the telecommunications company will live stream the games through its media properties Yahoo and Yahoo Sports -regardless of mobile network-, in addition to go90 and the NFL mobile app. This partnership will also allow the fans to access the highlights of the games, [...]

Canal Capital launches first web series

Bogotá’s public TV channel, Canal Capital, has launched its first web series, called TBT Sin Límites, which is already available on its website and on YouTube and Facebook. This new suspense show has 48 short episodes and reflects the reality of young people, said the channel in a statement. The project has the support of [...]

YouTube removes inappropriate children’s videos

YouTube has removed more than 150,000 videos from the platform with offensive content directed at children. The decision came after several advertisers suspended their ads because they were displayed alongside the inappropriate content. YouTube says it has terminated more than 270 accounts and turned off comments on over 625,000 videos targeted by child predators. Finally, [...]

Vimeo adds HDR support

Vimeo announced that it has added support for both HDR videos and resolutions as high as 8K. This way, all members who shoot or master HDR footage can upload those videos to Vimeo. In a blog post, the company said that HDR support includes Apples latest devices – including the iPhone X, iPad Pro, and [...]

Twitter live-streamed its first match of Brazil’s basketball league

On November 10, Twitter started live streaming the NBB, Brazils most important national Basketball League. The first match offered was between França and Paulistano. Games are available to logged-in and logged-out user. The deal between the social network and the NBB includes 17 games of 2017-2018 season. The matches are available all Fridays.  Twitter’s commitment [...]

Twitter to live stream Brazil’s basketball league

Twitter announced a partnership with Brazils National Basketball League (LNB) to live stream on the platform 17 matches of 2017/2018 season. The games will be available, all Fridays, to logged-in and logged-out users. The first transmission will be on November 10 (Franca vs. Paulistano) and viewers will be able to access via computers, mobile phones, [...]