Category: Online Video Advertising

Facebook signs deal to stream Copa Libertadores matches

Facebook has acquired the rights to live stream the 2019-2022 Copa Libertadores matches, the South American Football Confederation (Conmebol) said on Friday. The social media will broadcast 46 games a year, 27 of them exclusively. Facebook, which recently launched its Watch platform globally, acquired the exclusive rights to transmit Thursday night matches, which will be [...]

NBCUniversal invests in YouTube channel about series

NBCUniversal developed in partnership with ViU Hub, Globosats digital business unit, the YouTube channel “Amo Séries”, with the aim of meeting the demand of Brazilians for this type of content. The channel presents two new videos per week, on Thursdays and Saturdays, hosted by Foquinha and Mikannn, two local influencers, who receive guests each season. [...]

RT en Español reaches 1 billion views on YouTube

Russia’s international news channel RT en Español announced that it has reached 1 billion views on YouTube, surpassing all international news channels that broadcast in that language, according to a press release. RT en Español obtained thirteen times more views on YouTube than BBC Mundo and eight times more than CNN en Español. In addition, [...]

Disney launches series of short videos on YouTube

Disney Junior has launched on its YouTube channel “Descubriendo La Sirenita” and “Descubriendo Blanca Nieves y los 7 enanos“, the new short-form content narrated by girls telling the original stories of princesses Ariel and Blanca Nieves. These are the first two videos of a new series with 12 episodes of 3 to 5 minutes in [...]

Hollywood studios and OTT services score victory in piracy case

TickBox TV, a manufacturer of streaming TV devices, agreed to pay USD 25 million to settle a lawsuit from major Hollywood studios and OTT services, which accused the company of facilitate copyright infringement. TickBox also agreed to stop providing software that allows users to access pirated content, and to disable any such software within 24 [...]

Cube TV officially launched in Brazil

Cube TV, the platform that focus on mobile gaming livestreaming and competes with options like Twitch and YouTube Gaming, held its official launch event in Brazil on Tuesday, September 11 with the participation of its main executives and influencers. The platform, which is part of Singapore-based company BIGO, is available on desktop and mobile apps. [...]

Accedo launches targeted advertising solution for augmented reality experiences

Accedo announced the launch of a targeted advertising solution for augmented reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor. In a press release, the company said the Accedo AR experience, powered by the Accedo One video platform, is designed to give a TV viewer a more personalised and engaging [...]

Mexico to discuss the future of video advertising

The next edition of NexTV Series Mexico & Central America, to be held on September 25 and 26 in Mexico City, will have this year a new thematic segment – called Future Ad Track – that will analyze the future of TV and video advertising with executives of the main companies in the market. In [...]

Endemol, Band and Google team up for new digital advertising model for MasterChef Brazil

Endemol Shine Brazil announced a strategic alliance with Google and Band Digital to launch a new advertising model for its cooking show MasterChef Brasil. With the launch of the new season, the deal will open new sponsorship and advertising opportunities on the YouTube channel of MasterChef in the country, which includes complete episodes, as well [...]

YouTube to expand non-skippable ads on its platform

YouTube announced that all creators who monetize content on the platform will soon be able to have access to non-skippable ads on all videos. Initially, this option was available only for a small number of creators. With the extension of this monetization method, the company seeks to improve revenues of creators. Users, however, will have [...]