Category: Online Video Advertising

Facebook launches new platform for original TV shows

Facebook officially announced the launch of Watch, a new video platform featuring original TV shows. The company said that it is initially available to a limited group of people in the U.S and is planning to extend the access to more people soon. Watch is offered as a new tab. Shows are made up of [...]

Discovery launches new digital series

Discovery Networks Latin America/US Hispanic (DLA / USH) announced the launch of “Fanáticos del asombro”, a new digital series that will be exclusively available on the Facebook page and the YouTube channel of Discovery every Tuesday, starting August 8. For this project, Discovery partnered with the renowned Venezuelan producer and presenter Jason Silva and with [...]

Zee Mundo revamps its website

Pay TV channel Zee Mundo relaunched its website, which now works as a second screen, providing complementary content. The new site addresses the great demand for information on the Bollywood film industry, the company said in a press release. The channel reported the new website offers the possibility to watch the best Bollywood films with [...]

América TV deploys ad insertion solution with Google in Argentina

Argentine TV broadcaster América TV has signed an agreement with Google to implement a solution that will allow it to insert digital ads on its website, which offers streaming of the linear programming. During the conference NexTV Series South America, Grupo América’s digital commercial manager, Jonatan Fasano, shared some details about the new project, which [...]

Twitter’s live streams of basketball games in Argentina reached 700,000 unique users

Twitter announced that the live streams of the four final games of the National Basketball League in Argentina averaged 688,000 unique users each (equivalent to about seven rating points). In addition, live coverage had a 79% young audience whose age was under 35 years. “The results obtained with the transmission of the end of La [...]

Facebook adds 4K support to 360-degree videos

Facebook announced in a blog post that it has upgraded its Facebook Live platform with new support for 4K resolution for Live 360 streams. According to the company, for the first time viewers will soon be able to enjoy Live 360 videos streamed at 4K in VR. Live 360 broadcasts will available to watch in [...]

Cartoon Network reaches 1 million subs on YouTube channels

Pay TV children’s channel Cartoon Network announced that it has surpassed 1 million subscribers on YouTube, both on its channel for Latin American and on Cartoon Network Brazil. This new achievement is in line with the multi-platform strategy that the channel has been developing for several years, including the creation of specific content for YouTube following the [...]

Twitter unveils sports strategy in Brazil

During an event in São Paulo, Twitter presented its sports strategy and reveled data confirming that sport is one of the main topics of conversation in the country. The social network said that 80% of Brazilians on Twitter are interested in sports. From the beginning of 2016 until June 2017, the platform recorded 217 million Tweets [...]

History debuts first original production in Facebook Live

Pay TV channel History launches today its first original production in Facebook Live, called “Hoy en la Historia” (Today in History), which will address the most relevant events in Latin America and around the world. “Hoy en la Historia” is the channel’s first live show. The company said it will reach more than 20 million fans [...]

Twitter signs first live streaming deal in Argentina

Twitter announced a partnership with the Argentinas National Basketball League  to live stream the final matches of La Liga Championship between San Lorenzo and Regatas basketball teams. This marks the first live streaming deal for Twitter with a partner in Argentina. The live stream are available via @LigaNacional for free to logged-in and logged-out users [...]