Category: Online Video Advertising

Turner highlights the performance of Launchpad in Latin America

Turner Latin America announced the successful pan-regional implementation of Launchpad, its social media advertising product, which was launched in Latin America in 2017. During that year, the media group carried out several campaigns with Launchpad in five Latin American countries. Among the advertisers who used the solution are Mattel, Movistar, Samsung and TCL. Now, Turner [...]

Televisa positioned as leader in digital content

According to the latest ComScore ranking of most viewed news sites, Grupo Televisa is the main digital content generator, with more than 27.8 million unique visitors. The TelevisaDeportes.com site grew by 351% from May to June and reached 11.8 million unique users. On the other hand, Noticieros Televisa increased its audience by 34.5%, from 7.5 [...]

Telefe hits 2 million subscribers on YouTube

Argentine TV broadcaster Telefe (Viacom) announced that its YouTube channel has surpassed 2 million subscribers, only eight months after receiving YouTubes gold Play Button for reaching 1 million. Telefes official channel on YouTube has more than 75,000 videos and offers the best contents of each show. The channels of Susana Giménez, Humor Telefe and Novelas [...]

Viacom acquires digital media company AwesomenessTV

Viacom announced that it plans to acquire AwesomenessTV, the digital entertainment company focused on the so-called ‘Gen Z’. It will live under Viacom Digital Studios (VDS). Viacom confirmed the move in a blog post. In the past days, several U.S media had reported that the media conglomerate was interest in acquiring AwesomenessTV, which is currently [...]

Gloud launches gaming show on YouTube

Cloud-based gaming platform Gloud, owned by Turner Latin America, has launched “Los Glouder”, a weekly show focused on the gaming industry and available in five-minute capsules on YouTube. It is produced by digital agency Lanzallamas. “Los Glouder” is inspired by “Los Gumers”, an Argentine television show that explained different aspects of the videogame universe in [...]

YouTube users watch over 180 million hours of video on TV screens every day

YouTube CEO Susan Wojcicki revealed that the platforms users watch over 180 million hours of video on TV screens every day. The executive also mentioned that YouTube has 1.9 billion logged-in monthly users. Wojcicki revealed this numbers in a blog post updating the ‘Five Creator Priorities for 2018’. The executive also mentioned that overall interactions, [...]

Telefónica Media Networks signs ad sales deal with Viacom in Peru

Telefónica Media Networks has signed an agreement with Viacom to become the exclusive advertising representative for the TV channels and digital platforms of MTV, Nickelodeon, Comedy Central and Paramount Channel in the Peruvian market. “We are pleased with this agreement. The contents of Viacom are highly appreciated by the Peruvian audience, “said José del Valle, [...]

Televisa Deportes awarded with YouTube’s Gold Play Button

Televisa Deportes has been awarded with YouTube’s Gold Play Button for quintupling its fan base by reaching more than 1 million subscribers on that video platform, where the company offered content of the World Cup in Russia. In a statement, Televisa said that this increase reflects the interest of Mexicans for soccer and sports content: [...]

Univision exploring sale of Gizmodo Media Group and The Onion

Univision Communications Inc. (UCI) announced that it has initiated a formal process to explore the sale of the assets comprising the Gizmodo Media Group (GMG) and The Onion. According to the company, the transaction will allow UCI to focus on its core assets and further strengthen its position as the No. 1 media company serving [...]