Category: Online Video Advertising

Twitter expands In-Stream video ads to more advertisers

Twitter announced that it has extended its In-Stream video ads to all advertisers in 12 markets, among them Brasil and Mexico. This product allow marketers to connect with their audience through pre-roll ads. This feature was previously available to premium brands. In the United States, for example, the company partnered with more than 200 video [...]

Telemundo offers coverage of the World Cup in virtual reality

Telemundo Deportes announced that is offering a virtual reality experience, as well as other new digital initiatives to complement its coverage of the soccer World Cup in Russia. The company said in a press release that the coverage includes a full-service virtual reality experience, which is available on the Telemundo Deportes VR App. The launch [...]

Televisa adds Facebook to World Cup multiplatform coverage

Televisa Deportes announced that it will use Facebook to complement its World Cup coverage, which also includes pay TV, free-to-air TV, websites and apps. In a statement, the Mexican giant said that fans on Facebook can use the augmented reality masks to “wear the shirt of the Mexican National Team”, among other options. In addition, [...]

Instagram reportedly preparing new long-form video feature

Instagram is reportedly preparing to launch a new feature that will allow users to post videos up to an hour in length, reported The Wall Street Journal citing sources familiar with the matter. With this strategy, the social network, which is owned by Facebook, would compete directly with YouTube. Currently, Instagram allows users to post [...]

Telemundo, Google team up for World Cup content

Telemundo announced a partnership with Google to offer World Cup content on Google and YouTube platforms for fans in the United States. Under the deal, users searching content of the World Cup will see close to real-time video highlights from Telemundo Deportes, including in-game clips featuring goals, halftime highlights, match previews, winning probabilities, line-ups and [...]

Facebook partners with CNN, Fox News and Univision to launch original news shows

Facebook announced the launch of new original news shows, which will be part of a dedicated section within its Watch video platform. For this initiative, the social network partnered with ABC, Fox News, CNN and Univision – which will offer content in Spanish- among others companies. They will debut later this summer (in the Northern [...]

Vevo to shut down its apps to focus on YouTube

Video platform Vevo, which is owned by major music labels, announced that it will shut down its apps and consumer-facing website and will continue offering its content on YouTube. Vevo will remain focused on engaging the biggest audiences and pursuing growth opportunities. Our catalog of premium music videos and original content will continue to reach [...]

Caracol Next consolidates in Colombia

Two years after its launch, Caracol Next, the digital business unit of Caracol Televisión, has positioned the brand in the first place in the online world in Colombia, the company reported in a press release. The unit bet on the creation of original digital videos, mainly in short format, achieving audience engagement and the opening [...]

NexTV Series Argentina discussed how to monetize cross-screen advertising on TV

During the first day of NexTV Series Argentina, the conference held on May 16 and 17 in Buenos Aires, executives from Perfil Network, Grupo América, Google and Welo agreed that the digital advertising does not replace traditional TV advertising, and both complement each other. During his participation in the executive panel called “How to monetize [...]

Imagen Televisión’s news channel on YouTube surpasses one million subscribers

Mexican free-to-air channel Imagen Televisión announced that its YouTube news channel has exceeded 1 million subscribers, becoming the first news media in Mexico to reach that number. The company received the Gold Play Button that the video platform gives to the most successful channels. The channel includes on demand news content, as well as complete [...]