Category: Interview LATAM

“The economic and exchange crisis in Argentina is encouraging cord-cutting”

Hugo Cosentino, general manager of San Luis CTV, said that operators must reinvent themselves and invest more in technology to offer value-added services in order to prevent subscriber losses, given the current scenario in Argentina. The executive participated in the panel ” How OTT Pay TV Will Change Pay TV Business” during the first day [...]

Viacom bets on original short-form content, expands Noggin in Latin America

Ezequiel Fonseca Zas, SVP Multiplatform Digital Strategy & Marketing of Viacom International Media Networks (VIMN) Americas, spoke to NexTV News Latam about the plans for 2019, which include the expansion of the Noggin app, which will shortly announce an important agreement, and the production of original short-form content for social media. The executive will [...]

StarTV to add OTT services to TV offer in 2019

Mexican DTH operator StarTV is working on partnerships with OTTs services to complement its content offering. In 2019, it will offer well known platforms, said in an interview with NexTV News Latam the companys general director, Bruno Pruneda. Meanwhile, the company moves forward with its ‘double play’ package that integrates pay TV with satellite Internet. [...]

“Brands want to advertise on TV like they do on Facebook and Google”

Prior to his participation in NexTV Series Mexico & Central America, Cyprien Grau, COO & Co-founder of Decidata, spoke in an interview with NexTV News Latam about the companys solutions and new projects, and offered his vision on programmatic TV and the advertising market in the region. Founded in 2016, Decidata is a Mexican technology [...]

“The region remains relatively untapped but the potential for OTT growth is tremendous”

Jossi Fresco, Regional Director Latin America of Verizon Digital Media Services, spoke in an interview with NexTV News Latam about the agreement that the company recently signed with Grupo Clarín, Argentinas largest media conglomerate, and offered key recommendations for the deployment of OTT platforms in Latin America. Fresco will participate in the next edition of [...]

Purga grows in Latam, prepares to expand to Brazil

The SVOD platform Purga, which was launched in August last year and is dedicated to horror movies, has already reached 8,000 paid users in Latin America, said in an interview with NexTV News Latam Sergio Mandelbaum, the company’s general manager. In this way, the service continues its expansion in the region while is preparing new [...]

New DTH service prepares to launch in Argentina

Juan Honofre Amarilla, director of Interam, recently participated in the conference NexTV Series Argentina where he analyzed the new strategies for the pay TV business and commented about the arrival of the new DTH service that the company plans to have operating in Formosa (in the north of the country) during this year. In March, [...]

Zapping TV aims at cord cutters with its linear OTT offer in Latin America

Zapping TV is looking to gain space in the Latin America market with its linear OTT offer that aims to “transform the cable industry through a personalized, low-cost service,” said in an interview with NexTV News Latam, the CEO and founder of the company, Gustavo Morandé. The executive will discuss the new OTT pay TV [...]