This new achievement is in line with the multi-platform strategy that the channel has been developing for several years, including the creation of specific content for YouTube following the platform’s native features.
Cartoon Network released its first original production for YouTube in 2015. “Otra semana en Cartoon” (Another Week On Cartoon), the show that celebrates the everyday moments of the characters, which that has become “a success” and is on its third season, the company said in a statement. In 2016 was released the second original production for the platform, “Toontubers”, the gamer show starring Mordecai and Rigby (Regular Show).
“We never cease to marvel at the response of our fans. Reaching the million subscribers on YouTube throughout the region is a signal that fills us with joy. With every fan that joins the platforms, it increases our commitment to continue delivering a relevant entertainment experience, “said Pablo Zuccarino, VP and Manager of Cartoon Network, Boomerang and Tooncast Latin America.
To celebrate the 1 million mark, the brand released a video to thank the fans, with the participation of creators Rebecca Sugar (Steven Universe), Kyle Carrozza (Mighty Magiswords), Daniel Chong (We Bare Bears), Ian Jones Quarter (OK K.O.) and Adam Muto (Executive Producer of Adventure Time), and some of the characters of the channels.