Caracol Next expands leadership in digital audiences in Colombia

Caracol Televisión announced that Caracol Next Brands succeeded in growing its audiences in the year’s first quarter.

The company said in a press release that Caracol Next´s digital brands have achieved over 300 million monthly video playbacks in all its platforms, captivating Colombians.

In this context, the company announced the launch of two short web series: “Pink Testosterone” and “Shock Mates”.

In turn, the site increasingly widens its gap with other content sites in Colombia, as reported by ComScore in its most recent measurement report (April 2017) on all platforms.

 Caracol explained that “the excellent results are the product of the constant innovation in content formats, technological evolution, and an understanding of audiences’ consumer preferences regarding content”.