Cablevisión Argentina deploys machine learning for personalized TV with ContentWise solution

ContentWise announced that Cablevisión Argentina has successfully deployed the ContentWise personalization system in its multi-platform system Cablevisión Flow.

The Contentwise Personalization system anticipates user’s actions and facilitates discovery by sorting content based on user’s taste as well as showing trending titles popular with other subscribers with similar viewing habits. The solution enables Cablevisión to utilize: personalized content discovery with context-aware algorithmic; automatic micro-genres, dynamically adapted to Cablevisión Spanish offering and assisted content curation tools, including business rules providing total control to editorial and marketing teams.

The system gives broadcast, Pay TV and OTT operators total control over the curation and automation of the personalized TV experience, providing a UX engine API that controls each user interface element across screens and apps.

“ContentWise expands our ability to deliver state-of-the-art personalized TV experiences, make our offering more attractive and learn about our subscribers preferences.  It is the foundation upon which we are able to continue to enhance and extend our service offering”, said in a statement Guillermo Paez, Cablevisión’s Product and Innovation Manager.