Brazilian soccer association adopts new broadcast model for friendlies

Brazil’s soccer confederation (CBF) did not reach an agreement with Globo for the TV rights of the next friendly matches of the national team. For this reason, it decided to adopt a new broadcast model. According to Folha de Sao Paulo newspaper, CBF will manage the production and broadcast of the matches from now on. The association has already acquired programming slots on state-owned channel TV Brasil and is close to finalizing an agreement with Facebook to offer the matches on the Internet.

Until last year, Globo broadcasted all the friendly matches of the Brazilian national team, but so far CBF did not close a new contract with the TV station and executives related to the negotiation do not believe that it will happen.

In this way, TV Brasil will broadcast the next two friendly matches against Argentina (on June 9) and Australia (June 13). Pelé was hired as a commentator for both games. According to Folha, Brazilian broadcaster Bandeirantes will be announced as a new partner soon. And the matches would be also available in this channel.

The newspaper Globo reported that CBF paid TV Brasil a total of R$ 30,000 (USD 9,000) for two programming slots for the exhibition of the matches against Argentina and Australia.

The Brazilian team has eight friendly matches before the World Cup in Russia in 2018. Globo already holds the rights to the world championships in Russia and Qatar. Folha reported that the confederation is studying the possibility of extending the project to the Qatar World Cup qualifiers. CBF does not have any contract yet with a TV channel for the next qualifiers.