BBC Worldwide announced the launch of a new version of CBeebies app, the first multilingual SVOD application for children, created by BBC for Latin America and the US Hispanic market.
The app has accumulated more than 300,000 downloads in the different markets of the region. It features more than 100 hours of video content, including original material, designed to support English language learning, with more than 25 games listed in a rotating order.
The new 1.2 version features a completely redesigned visual design and incorporates various security elements and parental controls, including a session time limiter. It also offer versions for Apple TV and Apple watch, currently available in Latin America and the US Hispanic market.
The CBeebies app – developed by 18 Moons for BBC Worldwide Latin America – was launched in Latin America in May 2015 and was the first integrated application within a Pay TV system (Totalplay Mexico). In Brazil, BBC Worldwide partnered with Livraria Cultura, one of the largest retailers in the region, to offer prepaid cards.