Artear opens new multiplatform content hub in Argentina

Multimedia company Artear (Grupo Clarín) has opened a new Multiplatform Content Center from where it operates all its TV channels in order to produce contents in high quality for TV, web, applications and social networks.

According to the company, the objective of this new center is “to respond efficiently to the demands of the market, the latest technologies and current lifestyles”.

The new center has 2,600m2 and unifies the operations of all the channels in its portfolio: eltrece, TN, CiudadMagazine, FashionTV, Canal á, Quiero Música, Volver, Metro, América Sports, Eldoce and Cucinare. It is located on the sixth floor of eltrece’s building (Canal 13).

This is “the biggest center in Latin America”, said the company in a YouTube video. In the new hub will be created all Artear’s products, which include free-to-air and pay TV channels, but also websites and social media.

Under the “open space” modality, the new center integrates multiple works teams across 200 work posts, 11 offices, 20 editing and monitoring islands and 4 live sets.