Argentina’s TV Pública to pay USD 8 million for 2018 World Cup rights

Argentina-Rusia2018

State-owned channel TV Pública of Argentina will pay USD 8 million to broadcast 32 of the 64 matches of the 2018 FIFA World Cup in Russia, reported local daily La Nación. The offer includes all the matches of the national team, in addition to the opening match, two quarterfinals, the semifinals and the final.
The channel acquired the rights from production company Torneos and both will define how the remaining matches will be divided. According to La Nación, in early 2017, the government signed a contract with the company TyC International B.V for the sublicense of audiovisual rights for the World Cup. TV Pública will pay USD 3 million in cash and the first USD 5 million obtained for the sales of advertising. However, the expectation is to raise around USD 10 – 12 million in TV advertising, so that all proceeds from the ad sales will be divided equally between Torneos and the channel.
Last week, the government published the new list of “sports events of relevant interest” that will be broadcast free of charge through TV Pública. The new list includes the different matches of the national teams in competitions such as Qualifiers, Copa America and Olympic Games. However, the matches of the domestic soccer tournament were removed from the list (now Fox and Turner own the TV rights).
The previous list, published in December 2015 during Cristina Kirchner’s administration, also included friendlies and official matches of the national team, final and semifinal of Copa Libertadores and Copa Sudamericana (played by Argentinean teams), all categories of auto racing, the Federal Basketball Tournament, boxing fights, National Rugby league, the URBA Tournament, the South American Rugby Championship and the Four Nations, among others.

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