Apple is planning to produce original series and movies to distribute on its Apple Music platform, according to The Wall Street Journal. The company would start offering original scripted content by the end of 2017.
The strategy is intended to bolster Apple Music – a service with presence in Latin America – as a way to compete with rival Spotify, and also because the sale of Apple’s main products has slowed down.
In this way, the Cupertino company has no intentions to compete directly to Netflix or Amazon, according to the American newspaper.
In December, Apple revealed that it had 20 million paid subscribers to its music service, whereas Spotify has around 40 million paid subscribers, according to an official statement by Spotify last September.
Executives of Apple have spoken to experienced TV producers about buying rights to scripted TV shows. The new original content would be included in Apple Music’s USD10 per month subscription.