AMC Networks sees 21% increase in Latam audience

AMC Networks International – Latin America (AMCNI – Latin America) announced the audience results of its channel’s portfolio in 2017. According to figures from Kantar IBOPE Media, the brand portfolio increased its pan-regional audience by 21% in primetime between adults 18-49 years.
All of the company’s channels showed annual increases in key markets in the region. AMC increased its target audience at pan-regional level by 35% in primetime with significant increases in key markets such as Mexico (+51) and Brazil (+ 46%), and in other Latin American markets such as Colombia (+39 %), Central America (+ 30%), (Peru + 18%), Argentina (+ 13%) and Chile (+5%).
El Gourmet grew among its target audience of women 25-49 in markets such as Peru, where it increased its audience by 136%, as well as in Mexico (+ 60%), Central America (+ 32%) and Chile (13%). In turn, Más Chic also had significant audience growth in primetime in the same segment in some of the most important Latin American markets such as Peru (+ 68%), Mexico (+ 43%) and Chile (+ 3%).
Film & Arts increased its audience among adults (35+) in primetime in key markets such as Mexico (+31%) and Chile (+ 5%). In Colombia, the channel closed December with an increase of 26% among adults aged 18-49, driven by the female audience (+ 73%). Finally, Europa Europa reported an increase in prime time ratings by + 35% among its target audience of Adults 35, while SundanceTV obtained good results in Chile, where it grew 115% among its target group of Adults 35.