The NFL announced it has reached an agreement with Amazon Prime as its exclusive partner to deliver a live OTT digital stream of Thursday Night Football to a global audience during the 2017 NFL season.
Amazon Prime Video will stream the 10 Thursday Night Football games, which will be broadcast on NBC and CBS, and the NFL Network (on pay TV), once again securing the league’s “Tri-Cast” model of broadcast (in the United States).
The games will be made available to Amazon Prime members worldwide. In a press release, the NFL also said that the games will also be available to Prime Video members internationally in over 200 countries. In this way, they will no longer be free on Twitter (as it happened last season), and viewers will have to pay a subscription. Amazon won the rights over Twitter, Facebook and Youtube. The company would have paid USD 50 million, according to local media.
“Our focus is on bringing customers the best premium video programming, when and how they want to watch it. Streaming Thursday Night Football on Prime Video is a great step for us toward that vision, and offers tremendous new value for Prime members around the world,” said in a statement Jeff Blackburn, Senior Vice President, Business Development & Entertainment at Amazon.