Amazon and Google announced that the official YouTube app will be incorporated into Amazon Fire TV devices and Fire TV’s Smart TVs and, simultaneously, the Prime Video app will be compatible with Chromecast and devices with Chromecast included. In addition, Prime Video will also be available on some Android TV devices. YouTube TV and YouTube Kids are scheduled to arrive at Fire TV this year.
‘We are excited to work with Amazon to launch official YouTube applications on Fire TV devices around the world. Bringing our most important YouTube experience to Amazon Fire TV gives our users more ways to watch the videos and creators they love’, said Heather Rivera, YouTube’s Global Product Partnerships Head. From Prime Video they also expressed themselves on the announcement. Andrew Bennett, Head of Worldwide Business Development of the company, said that Prime Video availability on Android TV and Chromecast devices allows customers to ‘have even more ways to reproduce what they want, no matter where they are’.
The agreement will also allow Amazon Prime customers to stream to Chromecast or use Android TV devices to access Amazon’s video content.
The alliance ends a confrontation between Amazon and Google that started in 2017, when YouTube was removed from Amazon devices due to the online store refusal to sell some of its products. The most outstanding was the speaker with personal assistant for the home, called Google Home.