2btube launches music division

Multi-channel network (MCN) 2btube has launched 2btunes, a new division focusing on the development of musical artists on YouTube and digital platforms.

2btunes is focused on managing the growth and monetization of the artist´s YouTube channels, providing musical distribution in more than 150 platforms, including Spotify, iTunes or YouTube Music, as well as the generation and management of all types of brand campaigns.

“With 2btunes we help musical talent reach more fans, while protecting and increasing their distribution, and maximizing the revenues from their activity on digital platforms”, explains Fabienne Fourquet, CEO of 2btube.

In March, 2btube announced the incorporation of renowned music industry veteran Billy Mann to its Board of Directors.

Since its debut in September 2014, the growth of 2btube has been constant. Thanks to its more than 600 audiovisual creators, the company has reached one billion views per month on YouTube and reaches more than 100 million subscribers.

2btunes is part of the company’s international expansion process, which has started in September 2016 with the launch of 2bkids.