Monthly Archives: April 2018

Fox selects Auditsa for ad tracking

Fox Networks Group (FNG) Latin America announced that it has selected Auditsa to analyze and monitor advertising campaigns in Colombia, Mexico and Argentina, starting May 1. Auditsa is a Mexican company with more than a decade of experience in media auditing and monitoring and has its own technology based on digital processes that recognize audio [...]

HITN expands presence in US Hispanic market

Spanish-language network HITN announced an agreement with the National Cable Television Cooperation (NCTC), an organization comprised of more than 800 cable operators in the United States, to enhance the network’s expansion in the US Hispanic market. The agreement allows NCTC member operators to offer their customers unlimited access to HITN’s educational and entertainment content through [...]

ESPN airs first live sporting event in 4K

ESPN became the first sports broadcaster to air a live sporting event in 4K in Latin America with the UEFA Champions League semi final between Liverpool and Roma, the company announced is a press release. The game, played on Tuesday, April 24, was available on DirecTV (channel 4000) in Argentina and Peru. The final of [...]

Digital services start paying VAT in Argentina

The Argentine government officially announced, through decree 354/2018, the implementation of Value Added Tax (VAT) in digital services such as Netflix and Spotify, among others. The new regulation becomes effective on Wednesday, April 25. According to the decree, the tax will be paid by consumers, either directly or through intermediaries. The rule establishes that if [...]

Telefónica Media Networks to manage ad sales of Peruvian soccer channel

Telefonica Media Networks announced an agreement with Consorcio Fútbol to commercialize the advertising spaces during the broadcasts of the first division of Peruvian soccer tournament, which is available through pay TV channel Gol Perú. The agreement will allow the company to commercialize the advertising of all the matches of the tournament, called Copa Movistar, and [...]

YouTube removed 8 million videos in three months

YouTube announced that it has removed 8.3 million videos from its platform between October and December 2017. According to the company, the majority of these videos were mostly spam or people attempting to upload adult content. The information was included in YouTube’s first quarterly report. YouTube said that 6.7 million were first flagged for review [...]

Claro starts offering pay TV in Argentina

Claro (América Móvil) has started offering its new pay TV service via IPTV to a small number of customers in Vicente López, a city located in Greater Buenos Aires, Argentina, according to what NexTV News Latam could find out. Since the beginning of this year the company has the license to offer pay TV in [...]

AT&T to launch USD 15 TV service in the US

US telecommunications company AT&T plans to launch a skinny bundle, which will not include sports, for a USD 15 monthly subscription, according to The Wall Street Journal. The new offer, called AT&T Watch, was announced Thursday by the companys Chief Executive Randall Stephenson. The executive did not disclose which channels it would offer or when [...]

Netflix plans to raise USD 1.5 billion in debt

Netflix announced on Monday that it planned to raise USD 1.5 billion in debt. The company said it intends to use the net proceeds from this offering for general corporate purposes, which may include content acquisitions, production and development, potential acquisitions and strategic transactions, among others. The streaming giant had raised $1.6 billion in debt [...]

Brazil has already distributed 9 million DTT kits

Seja Digital, the entity in charge of the DTT migration process, has already delivered, free of charge, 9 million kits in the country. The equipment includes the antenna, set-top box and remote control and is available for beneficiaries of social plans of the Brazilian government. Antonio Carlos Martelletto, president of Seja Digital, said that currently [...]